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Lila
Innovative Storytelling with Veo3 and TikTok-Optimized Formats
How it started
In collaboration with Lila, a brand focused on women's health and menopause solutions, we experimented with a creative concept built entirely around AI-generated storytelling.
Our approach combined Veo3-generated videos with TikTok-native trends - resulting in a bold, platform-first campaign with significant
potential for repurposing as paid content.
How it's going
We created short-form videos using Veo3 prompts simulating women from different timelines. Some videos portrayed women from ancient or medieval times vlogging about their struggles with perimenopause.
Others were set in 2025, showing women discovering modern solutions like Lila. These 'dual-timeline' story arcs served as metaphors for empowerment, evolution, and access to better care.
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