Camarote Salvador
Content Creation and design assets
How it started ⚡️
Camarote Salvador is Brazil’s largest indoor Carnival party — a premium entertainment brand that brings together millions of people every year and attracts some of the biggest stars. After nearly three years without Carnival, the challenge for the 2023 edition was to reconnect with audiences, attract new partygoers, and prove that the experience was coming back stronger than ever. The communication strategy needed to remind people of the event’s unmatched scale, highlight the new features, and build anticipation for what promised to be the best Carnival of all time.
How it's going ✨
For the 2023 edition, we created and executed a full communication strategy that reflected this new moment. From campaign strategy and always-on content to live coverage, visual identity, community management, and crisis management, every detail was designed to amplify impact. A strategic sales plan supported key milestones such as ticket price announcements, lineup reveals, ticket batch releases, and the official shirt launch. The result: Camarote Salvador not only reconnected with its loyal audience but also sold out five months before Carnival even began.
